Advertising & Marketing

Campaign Integration

Advertising and marketing can play an integral role in your communications strategy. Tricom has extensive experience helping clients integrate effective advertising and marketing campaigns into their overall strategy. Whether it’s developing and implementing an eye-catching ad campaign or gathering and analyzing data about key issues or markets, Tricom can build the right mix of advertising and marketing strategies that will help meet your communications goals.

Focus Groups & Polling

Political candidates, associations and businesses know the importance of understanding the opinions of their key audiences, whether it's the general public, customers or members of an organization. Tricom knows how to use the best research tools to gather perceptions, opinions, beliefs and attitudes on a particular message, idea, concept, service or campaign.

We have worked closely with many leading pollsters and research companies. Tricom can organize, conduct and analyze opinion research that will get you the opinions and answers you need to make important decisions.

Focus groups also can provide important qualitative information by exploring opinions within a group dynamic. We handle focus group details from A to Z, including:

  • Participant recruitment;
  • Facility location;
  • Discussion guide;
  • Group moderation; and
  • Summary and analysis of findings.

Ad Creation

Tricom has developed many attention-grabbing advertisements, from eye-catching billboards, clever newspaper advertisements and inventive radio, TV and Web ads. Our team brings creative copy writing and design skills to help your advertisement stand out, whether it is an ad in traditional media or new media. We work hard to stay ahead of the curve on Internet and social media, and we can help you make an impact in cyberspace.

Media Buying

The most clever advertisement is useless unless it reaches your target audience at the right time. With the plethora of media in which to place your ads TV, radio, billboards, newspapers, magazines, Internet, Google Ad Words, e-mail and text messages, to name a few from a growing list Tricom will develop an effective buy campaign and schedule that will get you the most “bang for your buck.”