Helping Lions Roar

As the world’s largest service organization, Lions Clubs International and its funding arm, Lions Clubs International Foundation, have no lack of stories to tell about the good work of Lions club members around the world. Having worked with larger, perennial “top 5” international public relations agencies in the past, Lions turned to Tricom in 2006 because they were disappointed with the small amount of media attention they were receiving.

From our first project promoting the Lions’ relief work after the South Asian tsunami disaster, to our latest PR effort around their Haiti earthquake recovery efforts, Tricom has created, managed and implemented one successful PR campaign after another for Lions over the past four years. We have written and placed opinion-editorials and public service announcements in markets across the country, administered media trainings and PR workshops, secured hundreds of TV and radio interviews for local Lions and organizational leadership, written press releases for multimarket fundraising efforts and managed media relations for events big and small. 

altWhether it's summer camps for disabled kids or international convention keynote speeches by former President Jimmy Carter and former Secretary of State Colin Powell, we manage to make a splash for Lions. We even got the Chicago White Sox mascot “South Paw” to attend an event with the Chicago Fire Department and Lions to create the world’s largest eyeglass recycling collection. The photo opportunity was so well received by the media it made it all the way to the big screen in New York City’s Times Square. Tricom’s media relations know-how and “all hands on deck” approach to pitching has gained more media coverage for the Lions Clubs than they have ever had.