There are over 300 million users of Instagram as of December 2014. That number grew 100 million in just nine months, and is continuing to grow. Instagram is becoming a great platform for public relations; however, it is not widely used yet despite the variety of capabilities it offers. Here are a few ways to use Instagram for public relations:

A new product: post a great filtered picture of the product itself, someone using the product, or a screenshot of someone talking about the product. Make the picture simple. It shouldn’t look like an advertisement

A new employee: post a headshot and a press release of a new hire. This picture should be relaxed and natural. You can even post a picture of a welcome package they received. Try not to be too “salesy."

An upcoming event: post a picture of the venue or the city of an upcoming event. Don’t be too literal on Instagram. Be sure to use the Instagram photomap feature.

An award: Take an artsy picture of people accepting an award or even just the award itself.

Be sure to sign up for Statigram: You can monitor your stats and promote your stream on other social networks, like Twitter and Facebook. 


Pinterest isn’t just for planning weddings. Here’s how to use Pinterest for public relations:

Pin things happening in your industry. Invite others (especially employees) to contribute to your board to increase collaboration.

Pin videos. Few people know you can pin videos; nonetheless, a large number of YouTube subscribers hear about a particular feed from Pinterest. It’s a largely an untapped resources.

Make all of your web properties “pinable.” In Chrome, there is a “pin it” bookmarklet in the toolbar.

Pin images primarily, but add more depth. Pinterest is a visual site, so most of your pins should be images. However, be sure to pin visual customer stories, articles, blog posts, stories, best practices, etc.

Incorporate your events and news. If your company attends/ hosts an event, holds a news conference, or achieves something, pin it!

Before you post, make sure to make sure all of your links work. There is nothing more frustrating than clicking on a link that doesn’t lead anywhere.


Writing is an essential skill in the public relations field. Increase your professionalism by avoiding these common spelling and grammar mistakes.

There are two periods in Washington, D.C.

Washington DC and Washington D.C are incorrect.

The Capitol vs. the capitol

Capitol Hill and The Capitol refer to the actual building. Do not capitalize the nation’s capitol when referring to the city.


There is definitely no “a” in this word.

Weather vs. whether

Weather refers to the conditions outside (rain, sunshine, hurricanes, etc.). Whether is an expression of doubt or choice between two alternatives.

A lot

Alot is not a word; include the space between “a” and “lot.”


Don’t be too embarrassed if you forget the double “r” and “double “s.” It’s a common mistake.

Principal vs. principle

Principal is the authority figure for a school. Principles are the rule they make.


Mispell is incorrect. Be sure not to misspell this word.


"Many people fail in life, not for lack of ability or brains or even courage, but simply because they have never organized their energies around a goal." -renowned American philanthropist Elbert Hubbard.

Goal setting in PR is essential for meeting deadlines, findinf solutions for clients, and growing professionally. People often fall into the trap of setting vague goals that keep getting pushed off.

To achieve your goals in a timely manner you must set S.M.A.R.T goals. They must be:

S – specific (What do you actually want to accomplish?)

M – measurable (How do you know you’ve reached your goal?)

A – achievable (Is it realistically possible to achieve your goal?)

R – relevant (Why do you want to pursue this goal?)

T - time-based (When will you complete this goal by?)

If your goal is to “create tweets for a campaign,” it’s easy to procrastinate. A S.M.A.R.T goal would look like this:

I want to create 500 tweets for a client’s breast cancer awareness campaign by next Friday. I plan on writing 50 tweets a day during each workday this week and next week.

S.M.A.R.T goals don’t have to be professional goals. Making “get in shape” into a S.M.A.R.T goal would look like this:

I want to lose 10 pounds for bikini season, so I am going to go to the gym three times a week after work for a month.