Professional associations provide the opportunity for networking and finding common interest for individuals within the same industry. In other words, it is the membership to the professional community.

Public Relations Society of America is the national organization where PR practitioners are connected throughout the country to become involved within the community. At the student and professional level, PR individuals may join and participate in local chapters and events.

The official website of PRSA provides reasons to attract potential members:

“If you want to make contacts, be recognized for your work, enhance your professional skills, stay on top of emerging trends and otherwise accelerate your PR career, PRSA is the organization.”

Many colleges and universities provide school chapters to allow students the chance to network with working professionals and understand what the PR field is. PRSA opens the door into a professional community across the country with “more than 22,000 PR pros and communications professionals committed to excellence and ethics.”

Another membership perk is the access to discounted prices for networking and conference events, training opportunities and a career board where organizations seek to hire from within the community.

Jumpstart your PR career and join today! For more information or interest in PRSA, find the nearest chapter in your community at:


As a Millennial, technology is something that I have always known and used throughout my short lifetime. Without giving it a second thought, I reach for my laptop, whether for academic or personal use.

Sadly, our society cannot seem to function without technology and the perks of having instant information at our fingertips. However, it is inevitable to experience guilt when we listen to our parents and grandparents ranting on about how “lucky you are to be living today. We never had the flexibility of using ‘Google’ for a research paper. We had to go to the library and wait an encyclopedia.”

That is true. We don’t have to wait for information anymore, because information can be found everywhere and anywhere.

How can we protect students in the classroom from the technology that they are so familiar with? Are there safer ways to integrate it into the curriculum?

The American Federation of School Administrators (AFSA) has been invited to attend an informative hour-webcast, Making Online Student Safety a Priority, hosted by Gaggle on October 7th at 2 p.m. ET. Gaggle is a cloud-based learning management system established to support the K-12 curriculum.

The purpose of the webcast is to educate school administrators on internet safety and to “hear the emotional stories about how potentially harmful student situation were avoided, helpful tips to add digital citizenship into your curriculum, and much more.”

The concept of a webcast is the web-based presentation that communicates information across the Internet to multiple listeners. Webcasts are meant to eliminate the individual’s transportation need to attend an event; just one click away to live broadcasting.

The classroom is not the same one that school administrators grew up with.

To understand how to protect students online, all AFSA members are encouraged to register today and learn more at:


The Merriam-Webster Dictionary defines public relations as:

“The business of including the public to have understanding for and goodwill toward a person, firm or institution”

The objective of public relations is to represent and distribute an organization or individual’s information to the public. Provided by PR firms, these representations allow public exposure to those with similar interests and build a reputation for ethical and moral integrity within the industry for the PR firm distributing the information.

Public Relations Society of America (PRSA) asserts that the expectations of “protecting integrity and the public trust are fundamental to the profession’s role and reputation. Bottom line, successful public relations hinges on the ethics of its practitioners.”

What makes any person ethical? How do we learn what’s right and wrong?

Ethics are moral principles that develop and shape human behavior. A PR practitioner is an individual or group of individuals who share or push aside their beliefs and values to positively represent their client. The relationship between Ethics and Public Relations depends on honesty and accuracy of information. Actions today can affect the opinions of public interests in the future.

PRSA states that the Code of Ethics expects “members to pledge to core values, principles and practice guidelines that define their professionalism and advance their success. Code guidelines, like tactics supporting strategies, zero in on putting value and principles into working professionals facing everyday tasks and challenges.”

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“Why does anyone need to be on LinkedIn?” Everyone should be! LinkedIn is the social media platform for individuals seeking to establish connections, manage their professional identity and gain access to qualified opportunities.

The Webster Dictionary defines networking as a “supportive system of sharing information and services among individuals and groups having a common interest.”

If you have any social media account, this is the one every professional in the work force should be using. Whether starting out or established in your career, the art of networking is emphasized as the necessary skill for recognizing and acknowledging other professionals.

Nearly all job openings are posted by employers looking for qualified candidates to fill the positions. The individual who does not have a LinkedIn loses out on the opportunity. Students are encouraged to create a LinkedIn account because the connections made during school can lead to employment opportunities after graduation.

Unfortunately, today’s job market is sometimes more about who you know than what you know. Relationships formed through networking require time and effort “before you actually need it in order to create your ‘bank of goodwill.’”

According to Kim Harrison of Cutting Edge PR, employees at all levels have “found that being good at their job isn’t enough to get noticed and valued. They need to promote themselves for best results.” A profile is the online resume that includes portfolio work, volunteer experience and group associations. The professional headshot adds the personal touch, connecting a face with the name.

I started using LinkedIn two years ago and have experienced the value of online networking: meeting people, finding opportunities and building my professional identity. Without fear of meeting new people, I have been successful in creating a professional network after graduation.

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