Students typically finish their college degrees and never know how to enter the job market after four years of studying. They hope that the degree was time and money well-spent.

How can we figure that out?

Job Shadows allow students to explore career opportunities and ask specific questions about an industry. Students spend the entire day following a professional in the regular office routine.

Colleges and universities encourage students to seek out and participate in job shadowing professionals within areas of interest. Job shadows are the opportunity to learn outside the classroom and in the workforce.

Many students are likely to figure out which career path to take after asking questions about the industry. It is the learning experience in which students can network and connect with professionals. Sometimes students are able to find their first job after graduation.

The Job Shadow Program at my university motivated me to explore options available after graduation. As a student, the importance of exploring options is essential when pursuing a degree.

Whether you’re still in school, have finished your degree or want to change careers, it helps to spend time with a professional whose career is of interest. It does not hurt to start exploring options and talking to professionals.

Employers, especially alumni, are willing to assist students and answer questions about the job search. Job Shadows are typically during winter break, so be sure to sign up while you can!


On March 2, 2012, the Public Relations of Society of America (PRSA) announced the modern definition for public relations as the following:

“Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Edward L. Bernays, known as “the father of public relations,” explains PR as an applied social science “which manages and manipulates the public opinion by the use of sociology, mass psychology and other similar disciplines.”

Public relations can sometimes be confused with propaganda. Both objectives are to shape perception and public opinion.

It’s all thanks to Bernays that bacon and eggs are America’s favorite breakfast. The science behind “public relations” was the connection between the produced goods and people’s emotional desires.

The intention was to encourage consumption on products based solely on the personal connection, satisfying a need that the individual never knew.

People are not usually aware of what motivates their actions.

Today, Public Relations is the relationship between the organization and consumer to ensure brand loyalty and consistency. Audience are consuming not only products, but the experience which the organization provides.

Read more at:

Read more at:


When applying for your first internship or job, a resume is the single chance to sell yourself as potentially qualified and to be consideration for an interview. It is the documentation used by job seekers to present their professional background and skills.

As students, there can sometimes be confusion about how to write a resume and what employers expect or look for. It can be intimating to ask professionals to review your resume, given your lack of experience, but they know that you are still taking classes. Employers know that you don’t have that long list of experiences, and are willing to give students the benefit of the doubt.

How can we ensure consideration?

For students, a resume should typically be only one page. Many colleges and universities have a Career Services office on-campus, where students can make an appointment with a counselor for assistance on writing and editing their resumes.

I had several opportunities to get my resume critiqued by university employees and alumni at Bridgewater State University. The office also hosted the annual Job & Internship Fair and provided resume workshops requested by student groups.

Resumes should demonstrate skills and qualities necessary for the available position and possible interest in the industry. Applicants should tailor the resume to mirror the job description, but never copy and paste word for word.

When you have multiple professionals review your resume, remember that everyone has a different perspective on what the resume should represent. Take criticisms into consideration and decide how you want your resume to look.

It should ultimately be a reflection of who you are and what work you would like to do.

The resume could be the most important document that you will write in your professional career. It should reflect exactly who and what you are; a work in progress that is never finished but always looking for ways to improve.


Professional associations provide the opportunity for networking and finding common interest for individuals within the same industry. In other words, it is the membership to the professional community.

Public Relations Society of America is the national organization where PR practitioners are connected throughout the country to become involved within the community. At the student and professional level, PR individuals may join and participate in local chapters and events.

The official website of PRSA provides reasons to attract potential members:

“If you want to make contacts, be recognized for your work, enhance your professional skills, stay on top of emerging trends and otherwise accelerate your PR career, PRSA is the organization.”

Many colleges and universities provide school chapters to allow students the chance to network with working professionals and understand what the PR field is. PRSA opens the door into a professional community across the country with “more than 22,000 PR pros and communications professionals committed to excellence and ethics.”

Another membership perk is the access to discounted prices for networking and conference events, training opportunities and a career board where organizations seek to hire from within the community.

Jumpstart your PR career and join today! For more information or interest in PRSA, find the nearest chapter in your community at: