Press conferences should be only be called for newsworthy stories. This is because press conferences can be difficult to manage and organize and reporters’ time is at a premium. Your organization could lose credibility if you invite reporters and only announce information of minor interest. If you do have information earth-shattering enough to warrant a press conference, read these tips to make it great.  

  • Announce your press conference with a media advisory the second you have all the details worked out. The media advisory should have a short description of your press conference subject and speakers.
  • Call potential attendees the day before the press conference to verify that they’re coming.
  • Set the stage. Have a room large enough to hold all of the speakers and attendees. It should be equipped with chairs, lights, a microphone, and a podium or table.
  • Practice and be prepared. You should know your subject and answers to potential questions inside and out. Have copies of press releases to hand out to reporters, as well as your contact information.
  • Nothing is ever off the record. Be open and honest, but choose your words wisely.
  • Listen to all questions carefully before responding. If you can’t answer a question, offer to find out the answer for them later. 
  • Schedule your press conference in the morning if possible, because news media typically have afternoon or early evening deadlines.

An average-sized media outlet may receive hundreds of press releases everyday. As a result, press releases are easy for reporters and editors to overlook because they aren’t as direct as someone reaching out to them in person or via phone call.  They’re also easy to dismiss if they’re longer than an advisory. Check out these tips for getting your press release read:

 Put it at the top: Your press release should be in an “inverted pyramid style.” Put all the important information in the first paragraph. The person reading your release should know the “who, what, when, where, why, and how” of your story in the first paragraph. Less important details should be in the last paragraphs.

Keep it short and sweet: The release shouldn’t be longer than two pages double-spaced. (Most releases should be typed and double-spaced on 8 ½ x 11” paper). All sentences should be concise. Leave technical jargon out.

Quote it: Quotes add legitimacy to your story. You can quote yourself, your spokesperson, local authoritiees, community leaders, or any other person of relevance to your release. Just make sure you tell whomever you quote that their remarks will be released to the media!

Check it: Verify that all of the information and grammar is correct before you send it.

Use a Stylebook: Your release should be in AP format. Make sure you’re up to date on the correct journalistic protocol for grammar and formatting before sending it out.


An elevator pitch is a one minute rehearsed proposal that you can whip out on the metro, in your bosses office, and of course, in an elevator. There are a million ways to pitch something, but typically an elevator pitch is comprised of three parts: a pain statement, a value proposition, and a call to action. The pain statement is the problem you want to fix. The value proposition is how you or your organization is going to solve the problem. In the call to action, you talk about the next steps after the solution. Here are some do’s and don’t of elevator pitches:


  • Make it memorable, natural, and sincere.
  • Write and rewrite your pitch over and over to shorten it and make it better. 
  • Memorize your pitch, but repeat it in a way that sounds organic. You may want to have multiple versions of your pitch that you can use the one most appropriate for a given situation.
  • Maintain eye contact with the listener.
  • Be confident!
  • Keep it simple, but specific. Avoid generalizations.


  • Miss out on opportunities by not having an elevator pitch.
  • Use too much jargon or too many acronyms.
  • Sound like your reading from a drilling manual. Let your personality shine through.
  • Forget to update your speech when situations change.
  • Go over one minute. 

Businesses put their brand on social media sites to get more business. But when there’s a lull in the amount of traffic on your Facebook page, there are a few ways you can speed up the thumbs up and grow your audience.

1. Make sure your Facebook page is visible. Double check to make sure the business information is filled out properly and is searchable. Also, provide a bio of what your business is and a link to your website. Include any other relevant information to help people understand your brand

2. Invite your networks to like your page. You may have done this at the birth of your page, but your network may have expanded since then. Do you have new employees? Have them promote the page to their networks! There is a feature on Facebook that allows you to invite your friends personally to like a page, but sometimes an email, a text, a call, or a chat in person is more meaningful.

3. Make your Facebook page discoverable. Be sure to incorporate Facebook into online and offline communications. Promote your Facebook through your other existing marketing channels. Put a sign on the front of your business letting people know you have Facebook. If you have a blog, newsletter or other social media pages, promote your page there.

4. Create value in the content of your page. To keep your existing likes, reach out to fans and post things that are meaningful to them.  If you post things they value, they might just share them with someone else.

5. Use Facebook advertising. Facebook offers an advertising feature at a fee. One is the “Page Like Ad” that has a “Like Page” button that will appear on a post when it’s on the News Feed. You can also use Facebook’s granular targeting capabilities to find ideal followers and grow your community.