After our alarm goes off and before getting ready for work, it is safe to say that almost all of my generation checks our social media for the latest news updates and gossip. Nowadays, it’s practically impossible not to be connected to and consumed with social media. We follow certain news outlets, celebrities, sporting teams and companies that interest us. Knowing what’s happening moment by moment has become part of our daily routine.

Liz Borick of PR News acknowledges how the social media managers’ position has grown in importance due to constant societal demand for instant information, with organizations’ responsibilities to shape project their organization’s presence. There are 10 rules for managers to be successful in the ever-evolving social world to ensure social media success:

1) Timely activism in the industry

In other words, be the first to attract millions of followers to your updated source. Being first to break the news can allow you to be closely associated with the story and to be a reliable source

2) An eye for strategic and aesthetic photography

With color and texture to attract their attention, people process the meaning and information provided by visuals faster than decoding text

3) Good customer-services skills

Understanding who/where your audience is and what makes them “tick” keeps them coming back

4) A reliable mobile device

Making sure that your content is accessible at all times in every possible way, no matter where the consumer is

5) Social listening tools

Keeping an open eye for what your competitors are doing can determine whether you decide to participate, because “following the crowd” may not always be in your own interest.

6) Good judgment

Having the common sense about whether the content is appropriate and understanding your audience’s culture and views.

7) A second set of eyes

Other social media experts can help find avoidable mistakes and mishaps regarding your content before posting false and irrelevant information

8) An understanding of platform diversity

Awareness of the type of information necessary for the particular social medium. Would it be shared through Facebook or talked about through dialogue on Twitter?

9) Event aids

To promote an organization’s current activity and whereabouts to attract participants if they are available to attend, both in-person or online.

10) Authenticity

Focus on what makes your organization unique and different from competitors. Why should a consumer choose to follow what you post and trust your content?


The future of marketing falls in short, colorful, and to-the-point messages. I found an article by Kevin Allen that pointed to the answer: infographics; they include all three of these qualities as well as many more.

Digital Marketing Philippines has created a list of 10 reasons to use infographics in your content marketing strategy. I broke it down to five that I believe are the most important.

  1. They easily catch your targeted audience’s attention

Humans are visual creatures and become easily attracted to visual elements. Combining visuals and text can be very powerful. According to Digital Marketing Philippines, people need the optic nerve activated, triggered by visual images, to be able to retain more than 90% of the information they take in.

  1. You can use them to increase brand awareness

Each infographic that your company creates will have relevant information about the creator on it.  It should include the logo, website address, email or contact information. The right branding on your infographic can increase your traffic greatly generating more customers.

3. Infographics can make your content go viral

The more compelling your infographic is the more people will see it. This is because when those in your demographic likes your visual information, they will want to share it with the demographic they are trying to reach, thus making your brand “go viral” or widespread throughout the internet.

4. They’re portable and easily embeddable-

Infographics are visual elements that include an embeddable code so that you can easily share your graphic. The embeddable code also makes it easier for others to upload the graphic into their blogs or websites. The code has all of the information on it, aside from the attribution and other backlinks they would include for using your material. Infographics are also made to be short and simple, making it easier to use them around the world.

5. They are easy to track with analytics-

Infographics can give you important information about your target market’s behavior. They can tell you how long a customer has been viewing a certain infographic, which ones they clicked on or shared. This presents a golden opportunity to fine tune your brand accordingly.


In today’s society, social media is one of the largest Internet platforms. A 2014 Pew Research Center study shows that 74% of Internet users conjointly use social media.  One can only imagine that number has exceedingly increased since then.  Social media is so prominent in today’s world that it contributes an extensive role in the reputation of an individual, company or organization.

As someone who is working in Public Relations and now responsible for the reputation of many companies, one of the most crucial things to know is the Do’s and Don’ts of social media.

Don’t: Upload anything you wouldn’t want certain people to see

Social Media is a public forum, and whether we believe it or not, anything and everything you post online is attainable for others to find, permanently.  If there are certain people or organizations you wouldn’t want to see a post, play it safe and don’t post it.

Don’t: #Don’t #Overuse #Hashtags

Hash tags are used to organize posts by topic, and make it effortless for the audience to search tweets. Posts can get perplexing and cluttered when #you #hashtag #every #word.

Don’t: Post your opinion

When posting for a client, this may be the most important thing to be aware of.  Your beliefs and your clients might be different, however, in PR it is your job to best represent your client, and that means staying true to their beliefs and values.

Don’t: Post anything with grammatical errors

It is necessary to double-check everything before being put out for a client. A spelling error makes the work look sloppy and shows lack of proofreading.

Do: Research the client

It is paramount to know whom you are representing when it comes to social media accounts. In order to accurately post for someone, one must be aware of their mission, morals, values and beliefs to ensure their social media is properly illustrating them.

 Do: Be professional

Although slang is acceptable, and also encouraged on social media, it should be easy to understand, and must look professional.  The use of offensive language should never be posted online, as it may upset the viewers and ultimately make your client look inadequate.

Do: Use Social Media as a way to network

Social Media is an ample way to make connections.  It is an essential tool, and can strongly benefit an organization when used correctly. Allowing society to become informed about what a company has to offer by the click of a button is a pretty incredible thing.

Do: Give credit where credit is due

It is perfectly acceptable to post something you found online, as long as proper credit is given to the original owner of the content.  Sharing is caring.

A tweet a day will make the followers stay. Happy Tweeting!


There are over 300 million users of Instagram as of December 2014. That number grew 100 million in just nine months, and is continuing to grow. Instagram is becoming a great platform for public relations; however, it is not widely used yet despite the variety of capabilities it offers. Here are a few ways to use Instagram for public relations:

A new product: post a great filtered picture of the product itself, someone using the product, or a screenshot of someone talking about the product. Make the picture simple. It shouldn’t look like an advertisement

A new employee: post a headshot and a press release of a new hire. This picture should be relaxed and natural. You can even post a picture of a welcome package they received. Try not to be too “salesy."

An upcoming event: post a picture of the venue or the city of an upcoming event. Don’t be too literal on Instagram. Be sure to use the Instagram photomap feature.

An award: Take an artsy picture of people accepting an award or even just the award itself.

Be sure to sign up for Statigram: You can monitor your stats and promote your stream on other social networks, like Twitter and Facebook.