When applying for your first internship or job, a resume is the single chance to sell yourself as potentially qualified and to be consideration for an interview. It is the documentation used by job seekers to present their professional background and skills.

As students, there can sometimes be confusion about how to write a resume and what employers expect or look for. It can be intimating to ask professionals to review your resume, given your lack of experience, but they know that you are still taking classes. Employers know that you don’t have that long list of experiences, and are willing to give students the benefit of the doubt.

How can we ensure consideration?

For students, a resume should typically be only one page. Many colleges and universities have a Career Services office on-campus, where students can make an appointment with a counselor for assistance on writing and editing their resumes.

I had several opportunities to get my resume critiqued by university employees and alumni at Bridgewater State University. The office also hosted the annual Job & Internship Fair and provided resume workshops requested by student groups.

Resumes should demonstrate skills and qualities necessary for the available position and possible interest in the industry. Applicants should tailor the resume to mirror the job description, but never copy and paste word for word.

When you have multiple professionals review your resume, remember that everyone has a different perspective on what the resume should represent. Take criticisms into consideration and decide how you want your resume to look.

It should ultimately be a reflection of who you are and what work you would like to do.

The resume could be the most important document that you will write in your professional career. It should reflect exactly who and what you are; a work in progress that is never finished but always looking for ways to improve.


   

Professional associations provide the opportunity for networking and finding common interest for individuals within the same industry. In other words, it is the membership to the professional community.

Public Relations Society of America is the national organization where PR practitioners are connected throughout the country to become involved within the community. At the student and professional level, PR individuals may join and participate in local chapters and events.

The official website of PRSA provides reasons to attract potential members:

“If you want to make contacts, be recognized for your work, enhance your professional skills, stay on top of emerging trends and otherwise accelerate your PR career, PRSA is the organization.”

Many colleges and universities provide school chapters to allow students the chance to network with working professionals and understand what the PR field is. PRSA opens the door into a professional community across the country with “more than 22,000 PR pros and communications professionals committed to excellence and ethics.”

Another membership perk is the access to discounted prices for networking and conference events, training opportunities and a career board where organizations seek to hire from within the community.

Jumpstart your PR career and join today! For more information or interest in PRSA, find the nearest chapter in your community at: https://www.prsa.org/index.html


   

The Merriam-Webster Dictionary defines public relations as:

“The business of including the public to have understanding for and goodwill toward a person, firm or institution”

The objective of public relations is to represent and distribute an organization or individual’s information to the public. Provided by PR firms, these representations allow public exposure to those with similar interests and build a reputation for ethical and moral integrity within the industry for the PR firm distributing the information.

Public Relations Society of America (PRSA) asserts that the expectations of “protecting integrity and the public trust are fundamental to the profession’s role and reputation. Bottom line, successful public relations hinges on the ethics of its practitioners.”

What makes any person ethical? How do we learn what’s right and wrong?

Ethics are moral principles that develop and shape human behavior. A PR practitioner is an individual or group of individuals who share or push aside their beliefs and values to positively represent their client. The relationship between Ethics and Public Relations depends on honesty and accuracy of information. Actions today can affect the opinions of public interests in the future.

PRSA states that the Code of Ethics expects “members to pledge to core values, principles and practice guidelines that define their professionalism and advance their success. Code guidelines, like tactics supporting strategies, zero in on putting value and principles into working professionals facing everyday tasks and challenges.”

Read more at: http://www.prsa.org/AboutPRSA/Ethics/#.VgFsuDhRHIV


   

“Why does anyone need to be on LinkedIn?” Everyone should be! LinkedIn is the social media platform for individuals seeking to establish connections, manage their professional identity and gain access to qualified opportunities.

The Webster Dictionary defines networking as a “supportive system of sharing information and services among individuals and groups having a common interest.”

If you have any social media account, this is the one every professional in the work force should be using. Whether starting out or established in your career, the art of networking is emphasized as the necessary skill for recognizing and acknowledging other professionals.

Nearly all job openings are posted by employers looking for qualified candidates to fill the positions. The individual who does not have a LinkedIn loses out on the opportunity. Students are encouraged to create a LinkedIn account because the connections made during school can lead to employment opportunities after graduation.

Unfortunately, today’s job market is sometimes more about who you know than what you know. Relationships formed through networking require time and effort “before you actually need it in order to create your ‘bank of goodwill.’”

According to Kim Harrison of Cutting Edge PR, employees at all levels have “found that being good at their job isn’t enough to get noticed and valued. They need to promote themselves for best results.” A profile is the online resume that includes portfolio work, volunteer experience and group associations. The professional headshot adds the personal touch, connecting a face with the name.

I started using LinkedIn two years ago and have experienced the value of online networking: meeting people, finding opportunities and building my professional identity. Without fear of meeting new people, I have been successful in creating a professional network after graduation.

Read more at: http://www.cuttingedgepr.com/articles/networking-internally-will-boost-career.asp

Read more at: http://www.bitrebels.com/social/a-linkedin-profiles-importance/


   

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