Being a newbie in PR can be a bit overwhelming and intimating, to say the least. After 3 weeks at my new PR internship, I am quickly learning just how different learning about PR in a classroom setting is from actually practicing PR professionally. The difference is stupendous!

 I’ve literally gone from the highest-ranking student at my university to bottom of the barrel employee at my internship. But guess what? That’s ok! Don’t shy away from the things you don’t know. Embrace them and research them! Going the extra mile to educate yourself about things that you’re unfamiliar with will determine your success in field of public relations. And if you’re anything like me, everything is something you don’t know.

 Here are several tactics that I use to keep my head and maintain my confidence while making the transition:

1)   Become best friends with Google. Google any- and everything that you are even the slightest bit confused about. Gaining a deeper understanding of things that confuse you will make you that much more prepared to dive into the assignment at hand. Learning things on your own also shows your supervisor(s) you take initiative in the office.

2)   Look at criticism in a positive light. Any time someone above you talks to you about something you’re doing wrong, embrace it. Every bit of a criticism you receive is an opportunity to improve. Meet criticism with open arms and smile.

3)   Don’t take it personally. Anything that you are assigned to write in PR will likely be sent to an editor, whose job is to rip your work to pieces. And trust me, they will do just that. Editors have a tendency to be blunt and completely insensitive to the writer’s feelings. That’s their job! Internalize the fact that even the highest-ranking authority figures in any PR business have their work edited and ripped to shreds as well.

 Whether you enter the PR field with a significant amount of background information or none at all, like myself, conducting research about PR skills, PR tips, current events, or anything else you don’t know will always be vital to your progression in the field.





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