Here at Tricom, we write every minute of every day. We’re constantly creating more content for blogs, social media accounts and other projects. According to PR blog Spin Sucks, though, 65% of people are visual learners, which means they learn through visual content like graphics, images, videos or audio.

Videos have long established themselves as one of the best ways to promote a company or organization. They combine the emotive strength of photos with the power of a narrative to create a very moving experience for the viewer.

The video below was created by GetUp! Action for Australia, “an independent movement to build a progressive Australia and bring participation back into our democracy.” The group promotes social justice, economic fairness and environmental sustainability. The video specifically promotes gay rights and the message “love is love.”

PR agencies can either use videos produced by other organizations or create their own to promote their specific issues and messages. If your client is a union, you could create a video explaining the purpose of unions for those who don’t know. If your client focuses on preserving the environment, your video could demonstrate the impact your client has had on various ecosystems.

Video content has a huge potential to motivate viewers to change their values, beliefs or behaviors -- which is the ultimate goal of public relations. 

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