Social media has made communicating with businesses a two way street, but keeping up with the technology can be exhausting.

Multiple channels of social media are used on a daily basis to communicate with people, including Facebook, Twitter, LinkedIn and Tumblr. According to the Daily Nation, it is important to convey the right message through the right social media channel. What you would post on Instagram most likely is not something you would post on LinkedIn.

Make a schedule of how often you are going to post. As Brad Smith, a marketing consultant at FixCourse states, “Be intentional from the start.”

He means determine the goals for each site before creating them. The purpose of the post will determine what and where you are posting, which will result in better feedback.

It is not always necessary to have an account with every single social media site. It is difficult to be active on multiple sites, so pick a few that benefit and relate to you most. A few active sites is better than multiple inactive sites.

According to Megan Pinkston, senior editor and social media extraordinaire for Journal of Accountancy, “Consistent posting/updating is key. Maybe not every hour, but post at least once per day.”

Constantly checking different channels of communication in order to interact with someone is exhausting, according to Click Z. Lucky for us, technology is constantly evolving and now has made it easy to manage multiple sites.

Use sites such as Hootsuite, TweetDeck or SocialBro. These allow you to manage multiple social media sites on one site.

It allows you to schedule posts, easily switch between sites and have multiple users. These sites host your login information on one page. It is less time consuming and allows you to see everything in one spot.

However, there is a limit to how many accounts you can register to the same account. For instance, Hootsuite allows up to five accounts to be registered.

Don’t forget to delegate the work.  These sites allow multiple users at the same time.

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