Recently I received this text from a friend at home:

“Wts up how ru n hows D.C.? cnt wait 2 c u lmk a good time 2 vst ty ttys!”

Translates to:

What's up, how are you and how is D.C.? I cannot wait to see you and let me know a good time to visit. Thank you, talk to you soon!

Is language this simple because of texting, or does texting have to be this simple because of language? Would it have taken much more time to text the correct version, or is texting making us grammatically lazy?

   

The economy is rumored to be picking up again, and along with it comes a new job title: the Social Monetization Manager. These lucky few are charged with the task of generating revenue from their company’s social media and network sites.

Because social media is so prevalent in today’s society (half of the U.S. population has a Facebook account), it’s surprising this position hasn’t come up sooner.  It appears to be challenging, but who wouldn’t want to play on their Facebook all day?

   

I try to wear clothes that reflect who I am. I also like to think of myself as a good speller. Luckily, Wet Seal has created a shirt for all of the bad spellers out there. As my self-proclaimed "hilarious" English professor used to say, "Bad Spellers, Untie!"


Picture courtesy of Wet Seal. Can't believe it? Check it out for yourself: http://bit.ly/i3SRYR


   

The holiday season is finally here and advertising once again bombards us. Based on a recent study, social media advertising has increased by 18 percent since last year, and 75 percent of retailers are utilizing social media this year.

The top social media platforms are changing to allow more advertising and targeted messaging to users. Twitter now has promoted tweets and Facebook has company fan pages users can “like.” The changing of social networking platforms may bring some concern to the satisfaction of users. If users see a plethora of advertisements, it could cause them to not use the platform or switch to something more user-oriented. This situation could be equated to when pop-ups covered computer screens and became an annoyance rather than a successful advertising strategy.

Integration with advertising could eventually do more harm to social media users than good for a company. Social media is about easy, quick communication with friends, coworkers and people of similar interests. The primary goal is user-generated conversation, not advertisements from a third party trying to sell the latest gadget. I think that in the long run, advertisers need to strategize to find a lasting solution that will engage users rather than interfering with communication.

   

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