With college graduation upon us, and commencement speeches being uploaded to YouTube and shared on social media sites, PR Daily shares some of the best speeches from this year’s commencement season.

In her Wake Forest commencement speech, recently fired executive editor of The New York Times, Jill Abramson, taught us the importance of embracing failure. In a very graceful speech amiss her difficult situation, Abramson compared her situation to that of a recent graduate. She emphasized that new graduates need to “stick to [their] knitting…sometimes the work will be good. Sometimes it will fail. But making sure you always have something to do, and something to work toward, is the best possible cure for melancholy and discouragement.” 

Federal reserve Chair Janet Yellen stressed the importance of acknowledging other points of view for her speech at NYU’s graduation. As professional communicators, Yellen’s message particularly resonates as she urges, “Listening to others, especially those with whom we disagree, tests our own ideas and beliefs.”


Sticking to your principles was a key message in Former New York Mayor Michael Bloomberg commencement speech at Harvard he says that remembering why you are there in the first place can help you to stay on track. In his speech, Bloomberg also emphasized the purpose of higher education, which includes freedom and tolerance, in lieu of many of this season’s commencement speakers being disinvited after being deemed controversial.

Entrepreneur and software engineer Marc Andreessen stressed the importance of being externally focused in the advice he gave to graduates via twitter. Andreessen cautioned “following your passion” as it may be treacherous and naïve and advised graduates to “Do what contributes—focus on the beneficial value created for other people vs. just one’s own ego.”


Finally Adm. William McRaven delivered a quintessential and inspiring graduation speech to the students at University of Texas at Austin. McRaven preached that  graduates need to change the world, followed by great advice on how to do so.



   

With technology and the Internet at the forefront of today’s world, an online persona can make or break you. We all know how important it is to keep a tidy social media account, but what about the account that represents more than you? The stakes grow higher. As a PR professional, every social media account that you manage is a representation of that client. An entire reputation can be ruined at the fault of a misguided post.

Here are a few Do’s and Don’ts, to help you and your clients stand clear of a social media meltdown:

Do: Research the client

It is critical that you know WHO you are managing, when it comes to a social media account. Find out everything you can about the organization, to ensure that your posts match their ideals and follow their guidelines. 

Don’t: Post your own opinions

Managing a social media account can be tricky, especially if you and your client don’t see eye to eye on certain topics. Be sure that whatever you post on their site represents the stance and voice of that client.

Do: Be creative

Creativity is essential in social media; the more interesting your post is, the more people you will reach. Use every innovative idea you have, but always check with a supervisor when thinking outside the box!

Don’t: Post too quickly

Social media accounts reach thousands of users daily, at the click of a button. Make sure you take time to THINK before you POST. If your gut feeling questions what you just typed, it’s probably not appropriate for the site.

Do: Utilize feedback

There are plenty of ways for social media accounts to receive feedback; pay attention to them! Re-tweets, for example, most likely mean your followers enjoyed your post and find it fitting. Use that re-tweet as a model for the future.

Don’t: Use every site

Social media management can be overwhelming, if you try to join every site out there. Find the ones that fit your client and stick to them.


Always remember, what you post online is public forever. Now, get going!



   

Here at Tricom, we rely on electricity. We use our television to keep track of the daily news. We use our Internet to send emails, write press releases, keep track of social media and do research. We use our phones to connect with our clients. We use our printers to print out materials for different projects and so much more.


Electricity is the glue that keeps us functioning and without it we are virtually ineffective. Hurricane Sandy hit the east coast around midday on October 29 and has destroyed thousands of homes and left millions without power. All of us here at Tricom send our thoughts and prayers to those who have been affected by the storm.


   

The high frequency of reports on scandals initiated through social media leaves me to wonder if people have failed to understand the basic reason why social media exists. Social media is there for us to connect with others. That means social media is a public medium. People do not go on Youtube, Twitter or Facebook to keep a diary or a journal. People go on those sites to connect with others and the statements they post are public. Social media was never meant to be private. Think before you post. A simple rule to abide by: whatever you say or post on social media sites has to be something you are willing to share with a stranger on the sidewalk. If people abided by that rule, then the frequency of reports would decrease.  


   

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