Public relations is a significant department in any company, yet some CEOs and other workers never appreciate or understand its necessity and power within an organization. Another reason PR doesn’t get the appreciation it deserves is because it is confused with other specialties and departments. People often confuse PR with marketing, advertising, promotion, or production.

Successful CEOs, business owners and other prosperous people understand the importance of having PR specialists. This is what they have said: 

“If I was down to my last dollar, I would spend it on public relations.”

– Bill Gates, Chairman of Bill & Melinda Gates Foundation and Microsoft

“Some are born great, some achieve greatness and some hire public relations officers.”

– Daniel J. Boorstin, Historian, professor, attorney and writer

“Advertising is saying you’re good. PR is getting someone else to say you’re good.”

– Jean-Louis Gassée, Founder of BeOS

“Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.”

– Alvin Adams, Diplomat

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.”

– Richard Branson, Founder at Virgin Group  

“Public-relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.”

– Alan Harrington, Novelist

Public Relations is not always recognized by its name, but the concept is sometimes understood and appreciated by its functions:

“The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power.”

– Malcolm X, Human rights activist

"Since we cannot change reality, let us change the eyes which see reality."

– Nikos Kazantzakis, Greek writer

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

– Warren Buffet, Investor

“There is only one thing in the world worse than being talked about, and this is not being talked about.”

-Oscar Wilde, Novelist, poet and playwright

           Every company can benefit from public relations. PR has many functions, some of which overlap with other jobs. You can differentiate PR by remembering this:

“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.”

– S. H. Simmons, Author

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