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Labor Journalism Guest Lecture, Part 5

So how do you get your message out to the general public? First of all, you must be ready to go to the local media, and that means learning to use the tools available to get the message into the mainstream press. The first and most important tool is a press release.

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Recent Post

Why We Need Education Beat Reporters

Earlier this week, Claus van Zastrow wrote a piece over at Public School Insights about reporters' shrinking Rolodex when reporting on education stories. He was writing in response to a CBS segment on school reform that included two popular talking heads who agreed with each other.

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Recent Post

Labor Journalism Guest Lecture, Part 4

The first hurdle you have in getting your message out to the general public is the local reporter or editor. Your approach to the local media is very important, so you should spend some time trying to connect on a personal level.

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Recent Post

Labor Journalism Guest Lecture, Part 3

In the case of labor journalists, you are telling stories about workers – advocating on their behalf,  and on behalf of the union they have formed to create a better life for themselves and their families. But that story can be substantially different as you move from one audience to the next – from union members to the general public.

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Recent Post

Labor Journalism Guest Lecture, Part 2

Whether you are a labor journalist or cover labor as an “objective” journalist, I will suggest to you that you should keep in mind a key character trait of workers, and anyone else for that matter.

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Recent Post

Labor Journalism Guest Lecture, Part 1

altWhat is excellence in labor journalism? That is a question that was posed to me, and a fair place to start on a little journey into labor history and politics. First, history gives us a good gauge of the importance of the labor journalist, going back to 1904, when Eugene Debs was editor of the Metal Worker.

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Recent Post

The Cooperative Model of Success

Corporations that recognize and work with unions can benefit substantially by creating partnerships to advance common goals.

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