Category: Media Industry

The Five Senses in Branding

We are overwhelmed all day, every day, with branding. Without moving, I can see the Cisco logo on my office telephone, the shiny Samsung print on my laptop, the small tribute to Logitech on my wireless mouse, and the embossed letters on my purse spelling out “Guess.” I can occasionally hear the familiar tune from iPhones as people receive emails and text messages around the office. I feel the unmistakable softness of my American Eagle jeans and I taste my Trident gum, that happens to taste similar no matter what flavor you buy. I can smell the brand of detergent I used to wash my clothes over the weekend. All of these examples are the result of branding techniques.

Read more...
 
 
Recent Post

Do You Really Need a Degree?

It is that time of year. Finals week. It is during this week that students across America wonder if all the hard work they do throughout the school year is really worth it. Every night at 3 AM when a student is rereading the same notes for the 100th time, cramming for their 8 AM course, that they wonder, “Would it really be so bad if I dropped out?”

Read more...
 
 
Recent Post

The Reboot Boom

Lately it has seemed as if everything is being revived. If there ever was a show, movie, song, cartoon, comic, or video game you missed, this has been a great time for you. Full House is now on Netflix as Fuller House, Boy Meets World airs on Disney channel through Girl Meets World, and Gilmore Girls is preparing for its small screen return. Has Hollywood run out of ideas, or is there more to the preexisting story?

Reboots are nothing new. Since Robin Hood premiered in 1912, the story has been theatrically recreated 11 times. Between 2002 and 2011, the highest number of remakes were produced. In those nine years, 122 shows or movies were recreated. All together, those 122 movies earned $12 billion. This explains the sudden reproduction boom.

Read more...
 
   
More Recent Posts

Also by this AUTHOR